Wednesday, November 19, 2014
How to get People to Notice your Fundraiser.
Fundraising is hard work! You have a great cause and you need people to donate to you. You want to meet your fundraising goal, but how do you do it?
Everyone who wants to have a successful personal fundraiser need to learn marketing. Marketing may sound intimidating at first but it is actually very simple and easy for you to do. Here are some basic marketing tips for you to make your fundraiser a success!
If you need to start a fundraiser click here.
You need to Catch the Reader's Attention:
Your Title: The title of your fundraiser needs to point to exactly what your fundraiser is for. For example if you are raising money for a friend who has cancer make your title. "Help Ashley Beat Cancer"
This catches the readers attention with key words. "Ashley", this is someones name. By putting the persons name in the title you bring a personal relationship to your readers. "Help", this is a call to action that the reader will see as "what is my part in this tragedy". "Beat Cancer", this is the specific reason for your fundraiser. You want to raise money for medical and more specifically cancer.
Your Mission Statement: Your mission statement is extremely important for the sake of your fundraiser. It is what shows up when someone shares your page on their twitter. Limit your mission statement to one sentence. You can even repeat your title if it clearly defines your fundraiser. Remember key words are what people will pull away from your fundraiser. If you want to tell a story or write a paragraph do so in your description statement and not your mission.
Videos and Pictures: Give your fundraiser a picture or video. Let your readers know that this is a real fundraiser and you really have a genuine cause.
Share, Share, Share: If people don't know about it how will they know to donate? Share on facebook, share on twitter, and bring attention to your fundraiser. Start a blog. Sell t-shirts or wrist bands. The point is to keep people talking and thinking about it.
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